Facebook Prepares for IPO

Mark Zuckerberg and Facebook are working feverishly to prepare for the upcoming international public offering (I.P.O.). Within the past few weeks the company has added a number of interesting features that help us understand why they have become the leader in social media innovation. However, at the same time there have been doubts cast across the social media platform as a whole and the data security of Facebook specifically. With much fervor, the Facebook team has sought to combat these perceptions and hopefully help the public realize what a financial boon their I.P.O. can be.

Rolling Our New Features

Facebook is always rolling out new features, often to the chagrin of loyal patrons. They are constantly innovating and adding life saving tools that connect us with our friends, our family, and people half the world away. While preparing for the I.P.O., Facebook executives have no-doubt saved a few of the best features for now so that a good impression could be made. After all, a bad public offering could spell disaster for a company.

One of the cooler, though not life altering, changes on Facebook is the Foursquare integration with the new timeline feature. Users who “check-in” using the popular smart phone application will now be able to register these locales on their Facebook timeline for friends to see.

This marks an interesting trend for Facebook and Foursquare as many people thought they would be competitors rather than working together. If that is a sign of things to come then Facebook executives had made a good impression on potential investors.

Facebook Apps and Ratings

Since Yelp entered the internet sphere, ratings and reviews have been all the rage. Facebook has decided to jump on the bandwagon by allowing even their apps to have ratings and receive negative feedback. This could be extremely handy for those pesky Facebook applications that lock users into spam videos or pictures in order to earn money. When a poor rating is given to the app then others can avoid it or look at the negative reviews instead. This type of democratization should enable Facebookers to avoid spammy or poor quality applications.

This is also a great feature to rollout before the I.P.O. especially when Facebook has been trying to focus their efforts on data security. For months, the company has dealt with inquiries and sensationalist stories about their lack of protection. A recent audit by an Irish data protection firm confirmed that there were indeed problems with the Facebook data infrastructure. Nonetheless, this new feature is a move in the right direction. Although the culprits of these types of applications will undoubtedly find a way to create something new, it is good publicity in the run-up to the I.P.O.

Data Concerns and Facebook

Not only has Facebook had data security concerns that stem from the Irish data protection agency audit, but there are also moral concerns that the social media giant has yet to discuss. While using targeted advertising based on people’s interests and likes is useful for advertisers, it should not be used outside of the Facebook platform. For example, if you are visiting a non-Facebook site, there should not be a targeted advertisement that was gathered from data on your Facebook account.