In the economy we live in, businesses have to pay more to advertize their businesses and you now need to be a clever marketer in order to reach out to your target audience.
However one of the best and most cost effective ways to advertise your business is by using social media such as Facebook.

Facebook attracts millions of unique visitors on a daily basis and is one of the most visited websites on the internet. It is therefore vital that you make use of Facebook in order to let people know about your business, product or services.
You can advertise your business using a Facebook fan page, in addition to getting massive exposure. This feature is completely free to set up and can help you to get thousands of new customers in a relatively short amount of time.
Facebook gives anyone the opportunity to set up a page dedicated to your business on Facebook, this will be completely separate to your personal profile.

There so many benefits of setting up a Facebook fan page. You will be able to create your own brand and you will give your loyal followers the opportunity to talk about your business, product or service through the wall feature.
You will be able to submit pictures, testimonials, videos and interact with your followers which can allow you to create long term business relationships.

You will also have the opportunity to monitor and analyze the activity with your fan page. You can monitor conversations between your followers and also find out the age, sex and location of your fans.
Facebook fan pages also give you the opportunity to effectively communicate with your followers. You can communicate directly through the page itself or you can post messages to the homepages of your fans.
A Facebook fan page will allow you to develop and build custom applications in relation to your business, product or service.

If you have any special offers then you can announce these directly through Facebook fan page, this allows you to create excitement and anticipation between your fans.
You can then link your Facebook fan page directly to your business website, allowing your Facebook fans to purchase products and services directly through your website.
You need to spend some time promoting your fan page and it will take some time before you create a loyal fan base. You should therefore send a link to your page to all your email contacts, you could also use twitter to encourage users to become fans.

Remember the main goal is to get people to like your page as every person who likes your page increases your reputation and helps to build trust with your potential customers. This will then result in you gaining more fans who should then become loyal customers for you in the future.

Jim Callahan